John Herrman’s story on The Secret Life of Amazon’s Vine Reviewers is a fascinating look at Amazon’s program for “professional” product reviewers:

If you invested $5,000 in Amazon in August of 2007, when Vine was announced, your stock would now be worth more than $100,000. If, instead, you had started reviewing your Amazon purchases, built a reputation as a reliable reviewer, secured an invite to the Vine program, kept your head down, filed your assignments and avoided the occasional purges of reviewers, your take-home total might today exceed that number, although in somewhat less liquid forms: five vacuums here; 14 hard drives there; some laptops and cellphones; Bluetooth speakers, and headphones, and headsets, and, well, pretty much anything with Bluetooth, so much Bluetooth, mouthful after mouthful of blue teeth.

This doesn’t exactly give me a confidence in the quality of Amazon’s product reviews.

Rian van der Merwe Product manager • Designer • Speaker