The Atlantic looks at How Parents of Child Influencers Package Their Kids’ Lives for Instagram, and it’s about as weird (and often creepy) as you might expect:

Though a photo might appear simpler to create than a long narrative blog post, complex preparations go into packaging a kid’s life for Instagram. “When the money came into play, the visual aesthetic, the vocabulary, and the processes of capturing parenthood on social media greatly changed,” Abidin said. “With the rise of the influencer industry en masse, instead of the stories of children going through the process of trying out the products with their moms, they have been reduced to props.”

Rian van der Merwe Product manager • Author • Speaker